Our core value
Integrity
We ensure that the confidence reposed in us by our stakeholders will never be undermined and we are continuously striving to fulfill our obligations to them.
Respect for Individuals
We treat ourselves and our customers with respect and dignity, valuing our natural differences. Our environment supports growth, continuous learning and professionalism.
Teamwork
We appreciate and reward both individual and team achievements. We relate freely with colleagues across organizational boundaries. Our team spirit is excellent and worthy of emulation.
Customer Dedication
Our philosophy is being customer focused and desirous of exceeding customer expectation at all times. Customers can count on us to deliver superior products and services which are tailored to enable them achieve their personal and business goals.
Creativity
We are certain that creativity is the driving force which keeps us growing and which is most vital to our customers.
Our Mission
To be in every household providing wealth management and risk protection services, using the most sophisticated technology and manpower, thereby creating value to all stakeholders.